🎯 Performance Marketing

LinkedIn campaigns built for longer sales cycles.

Account-based targeting and native lead-gen forms designed around how B2B buying committees actually research and decide.

Overview

What This Covers

B2B deals rarely close from a single ad click. LinkedIn campaigns that chase last-click conversions usually underdeliver — we build for the full buying committee instead, targeting by account, job function, and seniority together.

Lead-gen forms are used deliberately where friction should be low, and gated content where a slower, more qualified lead is worth the tradeoff.

Part Of

🎯

Performance Marketing

See the full service this fits into, plus everything else included.

What's Included

Inside This Service

🏢

Account-Based Targeting

Campaigns targeted at named accounts or lookalike company lists, not just job titles in isolation.

📝

Native Lead-Gen Forms

Pre-filled LinkedIn forms that reduce friction for high-intent prospects ready to talk.

👥

Multi-Stakeholder Messaging

Separate creative for different roles within the same buying committee — economic buyer, technical evaluator, end user.

How It Works

Our Approach

Account & Persona Mapping

We define the target account list and the roles within each that influence the decision.

Campaign Build

Separate ad sets are built per persona rather than one generic message to everyone.

Pipeline Feedback Loop

We track leads through to sales pipeline stage, not just form fills, and adjust targeting accordingly.

Common Questions

LinkedIn B2B Campaigns FAQ

It depends on deal size — LinkedIn's CPCs are higher than Meta or Google, so it tends to make sense once average deal value is high enough to justify the cost per lead. We'll assess this honestly on the strategy call.

Yes, where you're able to connect your CRM — this lets us optimise for actual pipeline quality, not just form-fill volume.

Also In Performance Marketing

Related Services

Google Ads Management

Meta & Instagram Ads

Programmatic & Retargeting

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