🎯 Performance Marketing

Stay in front of the visitors who almost converted.

Programmatic display and video retargeting across the open web, focused on warm audiences who've already shown intent.

What This Covers

Most visitors who don't convert on the first visit were never going to — but a meaningful share just needed another nudge. Programmatic retargeting keeps your brand visible to that group across the sites they visit next, without the frequency fatigue of showing the same static ad on repeat.

We segment retargeting audiences by behaviour — product viewers, cart abandoners, content readers — so each group sees a message relevant to where they actually dropped off.

Inside This Service

🎯
Behavioural Segmentation
Retargeting pools split by specific on-site actions, not one blanket 'visited the site' audience.
🎥
Video & Display Creative
Format-appropriate creative for the open web rather than repurposed social ads that don't perform in display placements.
📊
Frequency & Fatigue Management
Capped frequency and refreshed creative cycles so retargeting builds recall instead of annoyance.

Our Approach

01
Audience Segmentation
We define retargeting pools based on specific on-site behaviour, not a single generic audience.
02
Creative Matching
Each segment gets a message relevant to where they dropped off in the funnel.
03
Frequency Tuning
We monitor frequency and fatigue signals and adjust caps and creative rotation accordingly.

Programmatic & Retargeting FAQ

That's exactly what frequency capping and creative rotation are for — the goal is a helpful reminder, not the same ad following someone for weeks.

Yes, retargeting pools need enough volume to be worth targeting — we'll check this against your current traffic on the strategy call.

Related Services

Want programmatic & retargeting that actually moves numbers?

Tell us about your goals and we'll show you exactly how we'd approach it.

Book a Free Strategy Call →
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